Paul Chaney

Paul is the Internet Marketing Director for Bizzuka, a Web design and development company based in Lafayette, Louisiana. In this role, he is charged with incorporating new media marketing strategies and techniques into the marketing mix.

Paul serves as president of the International Blogging and New Media Association (IBNMA), an organization dedicated to advancing the growth of blogging, podcasting and social media as an industry. He sits on the board of advisors for the Women’s Wisdom Network, the Social Media Marketing Institute, and SmartBrief on Social Media.

Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry in terms of encouraging Realtors to adopt blogging as a marketing strategy. Along with Blogging Systems CEO Richard Nacht, he co-authored Realty Blogging: Build your Brand and Outsmart Your Competition, which similarly impacted the industry and which was the first blogging book to target a specific industry vertical.

He is a feature writer for Practical Ecommerce magazine on the use of blogs and social media for marketing purposes. He has led numerous workshops and seminars on the topic, including the first ever such seminar in Asia in 2005. He also blogged professionally with Weblogs, Inc, as well as with Allbusiness.com.

Paul has served as Technical Editor on a number of the “For Dummies” series books related to blogs and Internet marketing, and was contributing writer on 
Buzz Marketing with Blogs For Dummies, published by Wiley.

Paul has been quoted in leading mainstream media publications including the San Francisco Chronicle, Philadelphia Inquirer and Best’s Review, as well as a number of industry trade magazines. His dedication to and belief in this medium has made him a widely recognized thought-leader and respected industry expert in the field of business blogging and social media.

His latest venture is a new book on social media marketing for Wiley Publishing entitled The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, was released in September of 2009.

Where you can find Paul: