The CSM Designation is the entry level designation offered by the Social Media Marketing Institute. Individuals may earn the CSM designation by completing a Two day course of study which includes a high level approach to understanding the genesis of Social Media, the differences between interruptive and permission based marketing, the concepts of social capital, the social contract, social objects, ethical behavior in the social media space, ROI (return on influence), and how to build an online reputation that will enable the student to earn a position as a “trust agent” or “trusted influence” in their online community. The course then shows the participants how to use these tools and their newly acquired undertsanding with several of the current social media venues in an ethical, responsible, and effective manner.

After concluding this course of study, and passing the course examination, the student may use the CSM designation as long as they comply with the Code of Ethics and standards of practice of SMMI, and maintain a membership in good standing as a member of the Institute.

Last updated on June 21, 2009 by SMMI